R96 Film Stars (Aquatoned in U.S.A.)

Issuing Company: Gum, Inc.
Country of Issue: USA
Year of Issue: 1939
Color/B&W: B&W
Number of Cards in Set: 120?
Card Size: 5" x 7"
Issued as insert with what product: Bubble Gum

Notes: Checklist may or may not be complete. Mostly unnumbered. The American Card Catalog number for this set is R96.

These cards are usually seen with a line at the bottom saying "Aquatoned in U.S.A." There is another version of these cards with the "Aquatoned in USA" line omitted. There is a third version of these cards that contain a number as part of the caption. Only 25 of these cards have a version that shows a number. There is also a Canadian version of these cards with "Lithographed in Canada" on the cards instead of "Aquatoned in U.S.A." The Canadian versions have different movies mentioned on the cards in many cases. The Canadian version of these cards were probably issued after the USA version. (The Canadian set is shown on the Moviecard Website under O-Pee-Chee Film Stars.)

The cards without the "Aquatoned in U.S.A." line that I have seen all show captions matching the American versions of these cards. Therefore, it would seem that these were issued in the USA. However, Bobby Robinson from Canada has a group of these cards that were all together in Canada with mixed cards saying "Lithographed in Canada" and others with no Aquatoned/Lithographed line. His cards without the Aquatoned/Lithgraphed line all contain captions matching the American versions of these cards, even though they were found in Canada. It looks to me like that particular version of these cards were issued in both the USA and Canada, with no difference in captions.

These cards are almost always found with blank backs. However, Dan Calandriello provided a picture of one of these cards with a printed back. The back printing reveals that these cards were issued by Gum, Inc. of Philadelphia. It mentions that a purchaser would get one card with one piece of gum for 1 cent. It also mentions that there are 300 different cards, though that number seems very unlikely for this set. That may have been Gum, Inc.'s original plan, but the real number of these is probably 120, though I don't think the actual number has ever been completely determined.

Date info: Almost all of the movies mentioned on the cards were issued in 1938, though at least one was issuedin 1939. I am placing a 1939 date on this set.

The checklist below is alphabetical, with cards that can be found with numbers showing the numbers after the title. Movies seem to be mentioned for all cards - this checklist shows the known movies mentioned on the cards.

Thanks to Tom Patrie and Dan Calandriello for providing the scanned images for this checklist.

Edward Arnold in "You Can't Take it With You"
Henry Arthur
Jean Arthur in "You Can't Take it With You"
Fred Astaire in "Carefree"
Gene Autry in "Western Jamboree"
Lew Ayres in "Dr. Kildare"
Lionel Barrymore in "You Can't Take it With You"
Freddie Bartholomew in "Listen, Darling" (No. 11)
Joan Bennett in "Artists & Models Abroad"
Jack Benny in "Artists and Models Abroad" (No. 24)
Wallace Beery in "Stablemates"
Tommy Bond in "City Streets"
William Boyd in "Hop Along Cassidy Series"
Charles Boyer in "Algiers"
Olympe Bradna in "Say it in French"
Bobby Breen
Fanny Brice in "Everybody Sing"
Tom Brown in "The Duke of West Point"
Virginia Bruce in "There's That Woman Again"
Bob Burns in "Arkansas Traveler"
Charles Butterworth in "Magnificent Obsession"
James Cagney in "Angels with Dirty Faces"
Richard Carlson and Louis Hayward in "The Duke of West Point"
Phyllis Clark
Claudette Colbert in "Zaza"
Ronald Colman in "If I Were King"
Gary Cooper in "The Cowboy and the Lady"
Jackie Cooper in "Newsboys Home" (old car)
Jackie Cooper in "Gangster's Boy" (with drums)
Bing Crosby in "Sing You Sinners"
Frankie Darro in "Juvenile Court"
Dead End Kids in "Dead End"
Olivia DeHavilland in "Four's a Crowd"
Andy Devine in "Men With Wings"
Robert Donat in "The Citadel"
Nelson Eddy in "Sweethearts"
Douglas Fairbanks, Jr. in "The Young at Heart"
Dorothy Fay in "The Stranger From Arizona"
Alice Faye in "Alexander's Ragtime Band" (No. 18)
Edith Fellows in "City Streets"
Errol Flynn in "Dawn Patrol"
Henry Fonda in "Mad Miss Manton"
Dick Foran in "Heart of the North"
Wallace Ford
Clark Gable in "Too Hot to Handle" (No. 3)
Greta Garbo in "Conquest"
Judy Garland in "Love Finds Andy Hardy" (No. 20)
Janet Gaynor in "The Young in Heart"
Mary Hart
Sonja Heine in "Happy Landing"
Jean Hersholdt in "Five of a Kind"
Samuel S. Hinds in "You Can't Take it With You"
Halliwell Hobbs in "You Can't Take it With You"
Jack Holt in "Making the Headlines" (No. 23)
Rochelle Hudson
Buck Jones in "The Stranger from Arizona" (lt. shirt)
Buck Jones (dark zipper)
Buck Jones in "California Frontier" (leather shirt)
Tom Keene in "Where Trails Divide"
Paul Kelly in "Juvenile Court"
Tommy Kelly in "Tom Sawyer"
Hedy Lamarr (vertical)
Hedy Lamarr in "Algiers" (horizontal)
Dorothy Lamour in "Spawn of the North"
Priscilla Lane in "Four Daughters" (No. 7)
Lew Lehr in "Fox Movietone News"
Roger Livesey in "Drums"
Carole Lombard in "True Confession" (No. 6)
Myrna Loy in "Too Hot to Handle"
Jack Luden in "Phantom Gold"
Jeanette MacDonald in "Sweethearts"
Fred MacMurray in "Men With Wings"
Fredric March and Virginia Bruce in "There Goes My Heart"
Beth Marion in "Phantom Gold"
Joan Marsh in "The Lady Objects"
Herbert Marshall in Zaza"
Groucho Marx in "Room Service"
Tim McCoy in "West of Rainbow's End"
Iris Meredith in "West of Cheyenne"
Raymond Milland in "Men With Wings"
Robert Montgomery in "Three Loves Has Nancy"
Wayne Morris in "Valley of the Giants" (No. 10)
Merle Oberon in "The Cowboy and the Lady"
Pat O'Brien in "Angels With Dirty Faces"
Cecilia Parker in "A Family Affair"
Joe Penner in "I'm From the City"
William Powell in "Double Wedding"
Tyrone Power in "Jesse James"
George Raft in "Spawn of the North"
Luise Rainer in "The Great Waltz"
Jack Randall and Louise Stanley in "Land of Fighting Men"
Martha Raye in "Give me a Sailor" (No. 25)
Ritz Brothers in "Straight, Place and Show"
Ginger Rogers in "Carefree" (No. 5)
Roy Rogers in "Shine On, Harvest Moon"
Mickey Rooney in "Out West with the Hardy's" (wearing coat) (No. 16)
Mickey Rooney in "Out West with the Hardy's" (wearing shirt)
Lanny Ross in "The Lady Objects"
Charlie Ruggles in "Boy Trouble"
Rosalind Russell in "Citadel"
Tommy Ryan
Sabu in "Drums" (portrait)
Sabu in "Drums" (on horse)
Randolph Scott in "The Texans"
Norma Shearer in "Marie Antoinette"
Sylvia Sidney in "One-Third of a Nation"
Charles Starrett in "West of Cheyenne"
Charles Starrett in "The Colorado Trail"
James Stewart in "You Can't Take it With You"
Lewis Stone in "Out West With the Hardy's"
Margaret Sullavan in "The Shining Hour"
Robert Taylor in "Stand Up and Fight" (No. 19)
The Three Mesquiteers in "Red River Range" (John Wayne, Ray Corrigan, Max Terhune)
Spencer Tracy in "Boy's Town"
"Tuffy" (dog) in "Phantom Gold"
Lupe Velez
Jane Withers in "Rascals" (No. 17)
Robert Young in "The Shining Hour"
Roland Young in "The Young in Heart"

List Showing the Numbered Cards in Number Order (same cards as in list above)

Spencer Tracy in "Boy's Town" (No. 2)
Clark Gable in "Too Hot to Handle" (No. 3)
Ginger Rogers in "Carefree" (No. 5)
Carole Lombard in "True Confession" (No. 6)
Priscilla Lane in "Four Daughters" (No. 7)
Gene Autry in "Western Jamboree" (No. 8)
Wayne Morris in "Valley of the Giants" (No. 10)
Freddie Bartholomew in "Listen, Darling" (No. 11)
Sonja Henie in "Happy Landing" (No. 12)
Mickey Rooney in "Out West with the Hardy's" (wearing coat) (No. 16)
Jane Withers in "Rascals" (No. 17)
Alice Faye in "Alexander's Ragtime Band" (No. 18)
Robert Taylor in "Stand Up and Fight" (No. 19)
Judy Garland in "Love Finds Andy Hardy" (No. 20)
Roy Rogers in "Shine On, Harvest Moon" (No. 21)
William Boyd in "Hop Along Cassidy Series" (No. 22)
Jack Holt in "Making the Headlines" (No. 23)
Jack Benny in "Artists and Models Abroad" (No. 24)
Martha Raye in "Give me a Sailor" (No. 25)


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