Chocolat Tobler Les Stars Tobler

Issuing Company:
Country of Issue: France
Year of Issue: 1931
Color/B&W: B&W
Number of Cards in Set: 40 (2 Series of 20 cards each)
Card Size:
Issued as insert with what product: Chocolates

Notes: These cards contained a coupon with a dotted line across the tops of the cards. The coupon could be cut off and sent in for a contest. As a result, many of these cards are found today with the coupon cut off.

According to French card collector Serge Plumecocq, Tobler is a Swiss brand, but also very popular in France. The French subsidiary is in Talence near Bordeaux. This is therefore a French series.

There was an album issued with this set that holds 120 cards (6 series of 20 cards each). The different series are as follows:

There was a contest associated with these cards, with first prize being a Renault car. A translation of the card back reads as follows:

5000 Prizes worth 500,000 francs
1st Prize:
Monasix a Renault

You may compete as many times as desired, provided that each answer is accompanied by a number of tickets totaling 24 points (one envelope can contain multiple answers).

The leaflet will be delivered on request by your provider TOBLER CHOCOLATE.

To facilitate the selection of competitors, we reproduce below each ticket, an artistic portrait of people whose ranking should be established by the participants.

The Series 2 and 3 is composed of personalities of our Standing 3 Contest: "THE STARS TOBLER" which runs from January 1 to June 30, 1931. The Series 4 and 5, Champions of Cycling and Football fourth of our contest "THE CHAMPIONS TOBLER" runs from July 1 to December 31, 1931.

These series of pictures for every contest may be held in a magnificent album provided by S. A. Chocolat Tobler, a Bordeaux-Talence, address and cons of sending 2 fr. 20 for postage and packing.

Serge Plumecocq did some fantastic research in French newspapers to find some very interesting newspaper ads from the early 1930s about the Tobler contests. A young lady by the name of Miss Heller from Belfort won the car in one of the Tobler contests. Click the small picture above to view these great newspaper ads.

Serge reports that there were actually four successive contests run by Tobler:

These competitions were widely advertised in the press and the results were published there.

The checklist below shows only Serie 2 and Serie 3 as those are the only two devoted to movie stars.

Thanks to Richard Minns and Serge Plumecocq for helping with this checklist.

Series 2 : 21 – 40

21. Marie Bell
22. Suzanne Bianchetti
23. Carmen Boni
24. Bebe Daniels
25. Lily Damita
26. Colette Darfeuil
27. Dolly Davis
28. Huguette Ex – Duflos
29. Renee Heribel
30. Louise Lagrange
31. Lucienne Legrand
32. Gina Manes
33. Arlette Marchal
34. Raquel Meller
35. Pola Negri
36. Mary Pickford
37. Gloria Swanson
38. Simone Vaudry
39. Elmire Vautier
40. Suzy Vernon

Series 3 : 41 – 60

41. Jean Angelo
42. Georges Biscot
43. Jaque Catelain
44. Charlie Chaplin
45. Maurice Chevalier
46. Jackie Coogan
47. Lucien Dalsace
48. Douglas Fairbanks
49. Aime Simon Girard
50. Gaston Jacquet
51. Emil Jannings
52. Nicola Koline
53. Harold Lloyd
54. Leon Mathot
55. Adolphe Menjou
56. Jean Murat
57. Ramon Novarro
58. Ivan Petrovich (spelt Yvan)
59. Andre Roanne
60. Charles Vanel

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