Country of Issue: Sweden
Year of Issue: 1930s
Color/B&W: B&W
Number of Cards in Set:
Card Size: 1 1/8" x 1 15/16"
Issued as insert with what product: Chocolates
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Issuing Company: Mazetti Country of Issue: Sweden Year of Issue: 1930s Color/B&W: B&W Number of Cards in Set: Card Size: 1 1/8" x 1 15/16" Issued as insert with what product: Chocolates |
Notes: Checklist incomplete.
Bo Hafstrom from Sweden provided some information about Mazetti. According to Bo, the Mazetti factory started in Malmo, Sweden in 1888, producing and selling chocolates and candy. Later they also manufactured bisquits and some odd stuff like concentrated lemon drinks.
The Mazetti film star cards came with chocolate bars in the 1930s. The trademark on the back (Mi in a circle) was introduced in 1930 and was used until 1957 when a new logo was introduced (a pair of eyes in squares). Before 1930 their logo was a standing woman in traditional clothes leaning on a big bar of chocolate. From 1888 until the early 1890s the company name was Malmo choklad & konfektfabriks Aktiebolag but they changed their name to Mazetti after some copyright trouble over their chocolate name "Victoria." Mazetti comes from the Italian word "Mazzo" and means something like "small bundle."
Similar cards were issued by other Swedish candy companies during the 1920s and 1930s, including Cloetta, Karnan, Farris, Marabou and others.
Though Mazetti is a Swedish company, this set may have also been issued in other countries, as I obtained some from a collector in Finland.
133. Ronald Colman
134. Douglas Fairbanks
142. Ramon Novarro
151. Dorothy Jordan
162. Dorothy Jordan
181. Marion Davies
190. Margit Rosengren
197. Leni Riefenstahl
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