Country of Issue: Sweden
Year of Issue: 1930s
Color/B&W: B&W
Number of Cards in Set:
Card Size: 1 1/8" x 1 15/16"
Issued as insert with what product: Chocolates
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Issuing Company: Mazetti Country of Issue: Sweden Year of Issue: 1930s Color/B&W: B&W Number of Cards in Set: Card Size: 1 1/8" x 1 15/16" Issued as insert with what product: Chocolates |
Notes: Checklist incomplete.
Bo Hafstrom from Sweden provided some information about Mazetti. According to Bo, the Mazetti factory started in Malmo, Sweden in 1888, producing and selling chocolates and candy. Later they also manufactured bisquits and some odd stuff like concentrated lemon drinks.
The Mazetti film star cards came with chocolate bars in the 1930s. The trademark on the back (Mi in a circle) was introduced in 1930 and was used until 1957 when a new logo was introduced (a pair of eyes in squares). Before 1930 their logo was a standing woman in traditional clothes leaning on a big bar of chocolate. From 1888 until the early 1890s the company name was Malmo choklad & konfektfabriks Aktiebolag but they changed their name to Mazetti after some copyright trouble over their chocolate name "Victoria." Mazetti comes from the Italian word "Mazzo" and means something like "small bundle."
Similar cards were issued by other Swedish candy companies during the 1920s and 1930s, including Cloetta, Karnan, Farris, Marabou and others.
Though Mazetti is a Swedish company, this set may have also been issued in other countries, as I obtained some from a collector in Finland.
Thanks to Bertil Lundgren for adding a lot of checklist information.
1. Ramon Novarro
2. Adolphe Menjou
3. Charles Farrell
4.
5. Buster Keaton
6. Joan Crawford
7. Dolores Del Rio
8. Lewis Stone
9. Norma Shearer
10. Greta Garbo
11. Dorothy Jordan
12.
13. Janet Gaynor
14. Willy Fritsch
15. Greta Garbo
16. Dorothy Jordan
17. William Haines
18. Barry Norton
19. Madge Evans
20. Ester Roeck Hansen
21. Neil Hamilton
22. Anita Page
23. Lupe Velez
24. Greta Garbo
25. Joan Crawford
26. Adolphe Menjou
27. Vilma Banky
28. Anita Page
29. Harry Liedtke
30. Lily Damita
31. Fridolf Rhudin
32. Greta Garbo
33. Käthe von Nagy
34. Claire Rommer
35. Georg Alexander
36. Hans Stüwe
37. Leila Hyams
38. Conrad Veidt
39. Mady Christians
40. Greta Garbo
41. Charlie Chaplin
42.
43. Liane Haid
44. Ivan Petrovitch
45. Anna May Wong
46.
47. Hans Stüwe
48. Gloria Swanson
49. Elisabeth Frisk
50. Brita Appelgren
51. Ingert Bjuggren
52.
53. Björn Berglund
54. Viktor Sjöström
55. Jenny Hasselqvist
56. Birgit Tengroth
57. Greta Garbo
58. Werner Fütterer
59. Edwina Booth
60. Nils Asther
61. Conrad Nagel
62. Lilian Harvey
63. Greta Garbo
64. Zarah Leander
65. Ramon Novarro
66. Leila Hyams
67. Ronald Colman
68. Gilbert Roland
69. Ralph Forbes
70. Marlene Dietrich
71. Ernst Verebes
72. Lily Damita
73. Ramon Novarro
74. Nils Asther
98. Clara Bow
133. Ronald Colman
134. Douglas Fairbanks
142. Ramon Novarro
151. Dorothy Jordan
162. Dorothy Jordan
174. Lil Dagover
181. Marion Davies
190. Margit Rosengren
197. Leni Riefenstahl
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