Chocolaterie Junon (Societe Anonyme) Cinema Stars

Issuing Company: Chocolaterie Junon
Country of Issue: Belgium
Year of Issue: 1931
Color/B&W: B&W
Number of Cards in Set: 100
Card Size:
Issued as insert with what product: Chocolate

Notes: Checklist incomplete.

French collector Serge Plumecocq did some research on this company and reports the following interesting information.

Chocolaterie Junon is a Belgian brand. The brand was created in 1914. The factory was built in 1919 in Verviers. The firm gives symbolic names of the 1914-18 war to its products: "unity is strength" "the triumphal return" "chocolate of the avenger" "chocolate of the Vindictive" (from the name of a cruiser scuttled in front of Ostend) !!! Now why give the name of the Queen of Olympus to a brand of chocolate? It ceased its activities in 1935-36 following unfortunate attempts to replace cocoa butter with "coconut" butter, which gave a rancid taste to the chocolate...

There are 4 picture albums, only one of which is dedicated to film stars. The film album is entitled "Cine-Artists Junon" and contains 100 photos. The "Cine Artist" brand was created in 1931.

Thanks to Richard Minns and Serge Plumecocq for providing the information for this checklist.

Kay Francis
Greta Garbo
Leila Hyams

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